Getting personal
Entertainment is emotional. Viewing choices are defined by personal preference. Kindling EVA partnered with a global media and telecommunications client to understand consumers emotions around personalisation and to test emotional response to potential new personalisation features.
Emotional nuance
The EVA team tracked and analysed 53 emotional states as respondents interacted with the new UI in real time, delivering page-by-page and feature-by-feature break downs of the emotional response.
Ideal emotions
But wait, there’s more. The EVA team were able to deconstruct the emotional DNA of consumer’s feelings towards personalisation, and compare this with the real-time response. As a result, the UX development team were able to improve the design to better meet the emotional needs of their viewers.
The UX emotional toolkit
Moment-to-moment emotional response mapping by feature
Emotional DNA of personalisation
Differences by audience
Emotional highs and lows
Respondent reviews
Actionable Insights
Designing the dream experience
EVA insights enabled the client UX team to make development decisions grounded in a deeper understanding of their viewers' needs. The data revealed a clear path to optimisation, distinguishing between the moments that frustrate and the features that delight.
