Getting personal
Entertainment is emotional. Personal viewing choices are defined by emotion. Kindling EVA partnered with a global media and telecommunications giant to understand consumers emotions around personalisation and to test emotional response to potential new personalisation features.
Emotional nuance
EVA team tracked and analysed 53 emotional states as respondents interacted with the UI in real time, delivering page by page and feature by feature break downs of the emotional response.
Ideal emotions
But wait, there’s more. The EVA team were able to deconstruct the emotional DNA of consumer’s feelings towards personalisation, and compare and contrast this with the real-time response. In so doing, the EVA team were able to compare the feature by feature response to the ideal emotional response to personalisation as desired by consumers.
The UX emotional toolkit
Moment to moment emotional response mapping by feature
Emotional DNA
Differences by audience
Emotional highs and lows
Respondent reviews
Actionable Insights
Designing the dream experience
EVA enabled the development team to understand the emotions that underpin the personalisation experience – to go beyond what works functionally and identify how the experience actually made people feel. The data revealed a clear path to optimization, distinguishing between the moments that frustrate and the features that delight.
