Emotion. Insight. Action.
Emotion. Insight. Action.
Emotion tracking and analytics designed to help you develop great ideas.
Emotion tracking and analytics designed to help you develop great ideas.
Emotional DNA
Most Nostalgic Concept
Most Exciting Concept
Least Annoying Concept
38% above baseline
Surprise KPI
78%
Rosie, Video Response
Rosie's Review
"I loved the ad. I thought it was really sweet. It reminded me of home."
75%
50%
25%
0%
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Emotion Zones by Ad
Emissions by Scope
Tracking Rosie's Emotional Response
0:00
0:10
0:20
0:30
0:40
0:50
100%
80%
60%
40%
20%
0%
Emotion Tracking
Insights
Segments
Journeys
Performance
45% above baseline
Nostalgia KPI
75%
Join the rapidly growing list of EVA's industry-leading clients and partners:
Use Cases
Use Cases
Transforming emotions into competitive advantage
EVA enables you to develop high-performing ideas that connect more closely with your consumers.
Communications
Great ads connect with consumers emotionally. EVA's more nuanced emotion tracking and analytics help you develop more meaningful ideas.
Communications
Great ads connect with consumers emotionally. EVA's more nuanced emotion tracking and analytics help you develop more meaningful ideas.
Communications
Great ads connect with consumers emotionally. EVA's more nuanced emotion tracking and analytics help you develop more meaningful ideas.
Innovation
People's choices are driven by emotion. EVA enables you to develop more desirable products that your consumers can't wait to buy.
Innovation
People's choices are driven by emotion. EVA enables you to develop more desirable products that your consumers can't wait to buy.
Innovation
People's choices are driven by emotion. EVA enables you to develop more desirable products that your consumers can't wait to buy.
User Experience
Emotional satisfaction sits at the heart of a positive user experience. EVA analyses and identifies the friction points that affect the bottom line.
User Experience
Emotional satisfaction sits at the heart of a positive user experience. EVA analyses and identifies the friction points that affect the bottom line.
User Experience
Emotional satisfaction sits at the heart of a positive user experience. EVA analyses and identifies the friction points that affect the bottom line.
EVA Deliverables
A proprietary set of powerful emotional insights
EVA enables you to understand how people really feel about your idea, why they feel that way, and what you should do as a result.
Emotional DNA
Identify the emotional clusters that define how people feel about your idea.
Emotional Performance
Measure the emotional performance of your idea against category norms.
100%
80%
60%
40%
20%
0
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Ad 6
Ad 7
Ad 8
Ad 9
Ad 10
Ad 11
Ad 12
Emotional Highs and Lows
Highlight the standout moments that define emotional connection.
0:00
0:10
0:20
0:30
0:40
0:50
100%
60%
40%
0%
20%
1:10
1:20
1:30
1:40
1:00
Emotional KPIs
Assess the response against desired emotional outcomes with EKPIs
Emotional DNA
Identify the emotional clusters that define how people feel about your idea.
Emotional Performance
Measure the emotional performance of your idea against category norms.
100%
80%
60%
40%
20%
0
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Ad 6
Ad 7
Ad 8
Ad 9
Ad 10
Ad 11
Ad 12
Emotional Highs and Lows
Highlight the standout moments that define emotional connection.
0:00
0:10
0:20
0:30
0:40
0:50
100%
60%
40%
0%
20%
1:10
1:20
1:30
1:40
1:00
Emotional KPIs
Assess the response against emotional outcomes with EKPIs
Emotional DNA
Identify the emotional clusters that define how people feel about your idea.
Emotional Performance
Measure the emotional performance of your idea against category norms.
100%
80%
60%
40%
20%
0
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Ad 6
Ad 7
Ad 8
Ad 9
Ad 10
Ad 11
Ad 12
Emotional Highs and Lows
Highlight the standout moments that define emotional connection.
0:00
0:10
0:20
0:30
0:40
0:50
100%
60%
40%
0%
20%
1:10
1:20
1:30
1:40
1:00
Emotional KPIs
Assess the response against emotional outcomes with EKPIs.
EVA Deliverables
A proprietary set of powerful emotional insights
EVA enables you to understand how people really feel about your idea, why they feel that way, and what you should do as a result.
Emotional DNA
Identify the emotional clusters that define how people feel about your idea.
Emotional Performance
Measure the emotional performance of your idea against category norms.
100%
80%
60%
40%
20%
0
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Ad 6
Ad 7
Ad 8
Ad 9
Ad 10
Ad 11
Ad 12
Emotional Highs and Lows
Highlight the standout moments that define emotional connection.
0:00
0:10
0:20
0:30
0:40
0:50
100%
60%
40%
0%
20%
1:10
1:20
1:30
1:40
1:00
Emotional KPIs
Assess the response against desired emotional outcomes with EKPIs
Emotional DNA
Identify the emotional clusters that define how people feel about your idea.
Emotional Performance
Measure the emotional performance of your idea against category norms.
100%
80%
60%
40%
20%
0
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Ad 6
Ad 7
Ad 8
Ad 9
Ad 10
Ad 11
Ad 12
Emotional Highs and Lows
Highlight the standout moments that define emotional connection.
0:00
0:10
0:20
0:30
0:40
0:50
100%
60%
40%
0%
20%
1:10
1:20
1:30
1:40
1:00
Emotional KPIs
Assess the response against emotional outcomes with EKPIs
Emotional DNA
Identify the emotional clusters that define how people feel about your idea.
Emotional Performance
Measure the emotional performance of your idea against category norms.
100%
80%
60%
40%
20%
0
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Ad 6
Ad 7
Ad 8
Ad 9
Ad 10
Ad 11
Ad 12
Emotional Highs and Lows
Highlight the standout moments that define emotional connection.
0:00
0:10
0:20
0:30
0:40
0:50
100%
60%
40%
0%
20%
1:10
1:20
1:30
1:40
1:00
Emotional KPIs
Assess the response against emotional outcomes with EKPIs.
EVA Deliverables
A proprietary set of powerful emotional insights
EVA enables you to understand how people really feel about your idea, why they feel that way, and what you should do as a result.
Emotional DNA
Identify the emotional clusters that define how people feel about your idea.
Emotional Performance
Measure the emotional performance of your idea against category norms.
100%
80%
60%
40%
20%
0
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Ad 6
Ad 7
Ad 8
Ad 9
Ad 10
Ad 11
Ad 12
Emotional Highs and Lows
Highlight the standout moments that define emotional connection.
0:00
0:10
0:20
0:30
0:40
0:50
100%
60%
40%
0%
20%
1:10
1:20
1:30
1:40
1:00
Emotional KPIs
Assess the response against desired emotional outcomes with EKPIs
Emotional DNA
Identify the emotional clusters that define how people feel about your idea.
Emotional Performance
Measure the emotional performance of your idea against category norms.
100%
80%
60%
40%
20%
0
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Ad 6
Ad 7
Ad 8
Ad 9
Ad 10
Ad 11
Ad 12
Emotional Highs and Lows
Highlight the standout moments that define emotional connection.
0:00
0:10
0:20
0:30
0:40
0:50
100%
60%
40%
0%
20%
1:10
1:20
1:30
1:40
1:00
Emotional KPIs
Assess the response against emotional outcomes with EKPIs
Emotional DNA
Identify the emotional clusters that define how people feel about your idea.
Emotional Performance
Measure the emotional performance of your idea against category norms.
100%
80%
60%
40%
20%
0
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Ad 6
Ad 7
Ad 8
Ad 9
Ad 10
Ad 11
Ad 12
Emotional Highs and Lows
Highlight the standout moments that define emotional connection.
0:00
0:10
0:20
0:30
0:40
0:50
100%
60%
40%
0%
20%
1:10
1:20
1:30
1:40
1:00
Emotional KPIs
Assess the response against emotional outcomes with EKPIs.
Four Modalities
Four Modalities
The future of pre-testing is multi-modal
EVA merges facial cues, language, vocal tone, and instinctive bursts into a single synchronised data stream, enabling you to develop high-performing ideas with clarity and confidence.
Facial Expressions
EVA detects subconscious facial reactions across 48 emotional dimensions, revealing instinctive responses to your idea before people can articulate them.
Language
EVA converts spoken words into 53 unique emotions, uncovering the implicit emotional meaning behind what consumers say, beyond just the words themselves.
Tonality
EVA analyses pitch, rhythm and timbre to capture how something is said, exposing emotional intent that language alone can’t reveal.
Vocal Bursts
EVA decodes vocal utterances such as laughs, sighs and gasps to surface the raw, instinctive emotional reactions that often define how people genuinely feel about an idea.
Facial Expressions
EVA detects subconscious facial reactions across 48 emotional dimensions, revealing instinctive responses to your idea before people can articulate them.
Language
EVA converts spoken words into 53 unique emotions, uncovering the implicit emotional meaning behind what consumers say, beyond just the words themselves.
Tonality
EVA analyses pitch, rhythm and timbre to capture how something is said, exposing emotional intent that language alone can’t reveal.
Vocal Bursts
EVA decodes vocal utterances such as laughs, sighs and gasps to surface the raw, instinctive emotional reactions that often define how people genuinely feel about an idea.
Facial Expressions
EVA detects subconscious facial reactions across 48 emotional dimensions, revealing instinctive responses to your idea before people can articulate them.
Language
EVA converts spoken words into 53 unique emotions, uncovering the implicit emotional meaning behind what consumers say, beyond just the words themselves.
Tonality
EVA analyses pitch, rhythm and timbre to capture how something is said, exposing emotional intent that language alone can’t reveal.
Vocal Bursts
EVA decodes vocal utterances such as laughs, sighs and gasps to surface the raw, instinctive emotional reactions that often define how people genuinely feel about an idea.
Case Studies
Case Studies
Don't leave the emotional resonance of your ideas to chance.
Explore real-world case studies showing how EVA drives emotional resonance and measurable impact for industry-leading clients.
Banking on Feelings: Decoding the DNA of Savings
Feb 3, 2026
Banking on Feelings: Decoding the DNA of Savings
Feb 3, 2026
Going Waterproof: Tracking Real-Time Emotions in the Shower
Feb 3, 2026
Going Waterproof: Tracking Real-Time Emotions in the Shower
Feb 3, 2026
Getting Personal: Optimising the TV Viewing Experience
Feb 3, 2026
Getting Personal: Optimising the TV Viewing Experience
Feb 3, 2026
FAQs
Frequently asked questions
In case you missed anything and had some more questions.
Is EVA a self-serve or fully managed service?
EVA is a fully managed, end-to-end research service. We take care of setup, recruitment, data collection, analysis, and reporting—delivering seamless research and powerful emotional insights, fast.
What do I receive at the end of an EVA project?
Every EVA project includes tailored outputs aligned to your objectives. We prepare a fully customized report designed around your research brief. It will provide you with in-depth analysis, insights, and recommendations grounded in EVA’s emotional and qualitative intelligence.
Does EVA work across markets?
Yes. EVA is globally scalable and works across almost every language. It is designed specifically to provide a consistent framework for comparing emotional resonance across diverse cultural markets.
How finished does stimulus need to be?
EVA is designed to test stimulus at any stage of the creative journey. Because we decode face, language, intonation and vocal bursts, we can identify the emotional DNA of an idea whether it’s a rough sketch, an animatic, or a finished film.
Do you use real people or synthetic respondents?
Always real people. Consumers are real, so our respondents are real. While we use AI to enhance the analysis of natural video responses, we believe in understanding the feelings of real people to help clients design better ideas.
What platform do you use for interviews?
We are platform-agnostic. Whether it’s WhatsApp, Zoom, or our own dedicated research platform, we use the technology that best elicits a natural emotional response from your specific audience.
Do you use human or AI moderators?
We select the moderation style that encourages instinctive, unfiltered natural response and best meets the needs of the project. Generally, respondents self-complete video responses. However, we also deploy human or AI moderators for deeper probing when the research objective requires more intensive exploration.
How much does EVA cost?
Our project pricing is straightforward and attractive. Costs depend on the scale and complexity of the project. Please contact us for a demo and a quote designed to meet your specific commercial needs.
FAQs
Frequently asked questions
In case you missed anything and had some more questions.
Is EVA a self-serve or fully managed service?
EVA is a fully managed, end-to-end research service. We take care of setup, recruitment, data collection, analysis, and reporting—delivering seamless research and powerful emotional insights, fast.
What do I receive at the end of an EVA project?
Every EVA project includes tailored outputs aligned to your objectives. We prepare a fully customized report designed around your research brief. It will provide you with in-depth analysis, insights, and recommendations grounded in EVA’s emotional and qualitative intelligence.
Does EVA work across markets?
Yes. EVA is globally scalable and works across almost every language. It is designed specifically to provide a consistent framework for comparing emotional resonance across diverse cultural markets.
How finished does stimulus need to be?
EVA is designed to test stimulus at any stage of the creative journey. Because we decode face, language, intonation and vocal bursts, we can identify the emotional DNA of an idea whether it’s a rough sketch, an animatic, or a finished film.
Do you use real people or synthetic respondents?
Always real people. Consumers are real, so our respondents are real. While we use AI to enhance the analysis of natural video responses, we believe in understanding the feelings of real people to help clients design better ideas.
What platform do you use for interviews?
We are platform-agnostic. Whether it’s WhatsApp, Zoom, or our own dedicated research platform, we use the technology that best elicits a natural emotional response from your specific audience.
Do you use human or AI moderators?
We select the moderation style that encourages instinctive, unfiltered natural response and best meets the needs of the project. Generally, respondents self-complete video responses. However, we also deploy human or AI moderators for deeper probing when the research objective requires more intensive exploration.
How much does EVA cost?
Our project pricing is straightforward and attractive. Costs depend on the scale and complexity of the project. Please contact us for a demo and a quote designed to meet your specific commercial needs.
FAQs
Frequently asked questions
In case you missed anything and had some more questions.
Is EVA a self-serve or fully managed service?
EVA is a fully managed, end-to-end research service. We take care of setup, recruitment, data collection, analysis, and reporting—delivering seamless research and powerful emotional insights, fast.
What do I receive at the end of an EVA project?
Every EVA project includes tailored outputs aligned to your objectives. We prepare a fully customized report designed around your research brief. It will provide you with in-depth analysis, insights, and recommendations grounded in EVA’s emotional and qualitative intelligence.
Does EVA work across markets?
Yes. EVA is globally scalable and works across almost every language. It is designed specifically to provide a consistent framework for comparing emotional resonance across diverse cultural markets.
How finished does stimulus need to be?
EVA is designed to test stimulus at any stage of the creative journey. Because we decode face, language, intonation and vocal bursts, we can identify the emotional DNA of an idea whether it’s a rough sketch, an animatic, or a finished film.
Do you use real people or synthetic respondents?
Always real people. Consumers are real, so our respondents are real. While we use AI to enhance the analysis of natural video responses, we believe in understanding the feelings of real people to help clients design better ideas.
What platform do you use for interviews?
We are platform-agnostic. Whether it’s WhatsApp, Zoom, or our own dedicated research platform, we use the technology that best elicits a natural emotional response from your specific audience.
Do you use human or AI moderators?
We select the moderation style that encourages instinctive, unfiltered natural response and best meets the needs of the project. Generally, respondents self-complete video responses. However, we also deploy human or AI moderators for deeper probing when the research objective requires more intensive exploration.
How much does EVA cost?
Our project pricing is straightforward and attractive. Costs depend on the scale and complexity of the project. Please contact us for a demo and a quote designed to meet your specific commercial needs.
Decode the emotional DNA of your next great idea.
No card needed
Sign-up in 2 mins
Emotional DNA
Most Nostalgic Concept
Most Exciting Concept
Least Annoying Concept
38% above baseline
Surprise KPI
78%
Rosie, Video Response
Rosie's Review
"I loved the ad. I thought it was really sweet. It reminded me of home."
75%
50%
25%
0%
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Emotion Zones by Ad
Emissions by Scope
Tracking Rosie's Emotional Response
0:00
0:10
0:20
0:30
0:40
0:50
100%
80%
60%
40%
20%
0%
Emotion Tracking
Insights
Segments
Journeys
Performance
45% above baseline
Nostalgia KPI
75%
Decode the emotional DNA of your next great idea.
No card needed
Sign-up in 2 mins
Emotional DNA
Most Nostalgic Concept
Most Exciting Concept
Least Annoying Concept
38% above baseline
Surprise KPI
78%
Rosie, Video Response
Rosie's Review
"I loved the ad. I thought it was really sweet. It reminded me of home."
75%
50%
25%
0%
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Emotion Zones by Ad
Emissions by Scope
Tracking Rosie's Emotional Response
0:00
0:10
0:20
0:30
0:40
0:50
100%
80%
60%
40%
20%
0%
Emotion Tracking
Insights
Segments
Journeys
Performance
45% above baseline
Nostalgia KPI
75%
Decode the emotional DNA of your next great idea.
No card needed
Sign-up in 2 mins
Emotional DNA
Most Nostalgic Concept
Most Exciting Concept
Least Annoying Concept
38% above baseline
Surprise KPI
78%
Rosie, Video Response
Rosie's Review
"I loved the ad. I thought it was really sweet. It reminded me of home."
75%
50%
25%
0%
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Emotion Zones by Ad
Emissions by Scope
Tracking Rosie's Emotional Response
0:00
0:10
0:20
0:30
0:40
0:50
100%
80%
60%
40%
20%
0%
Emotion Tracking
Insights
Segments
Journeys
Performance
45% above baseline
Nostalgia KPI
75%