Blog
The EVA Lowdown
Plain-English stories and insights on cutting emissions without cutting corners.
Banking on Feelings: Decoding the DNA of Savings
Feb 13, 2026
Banking on Feelings: Decoding the DNA of Savings
Feb 13, 2026
Banking on Feelings: Decoding the DNA of Savings
Feb 13, 2026
Going Waterproof: Tracking Real-Time Emotions in the Shower
Feb 12, 2026
Going Waterproof: Tracking Real-Time Emotions in the Shower
Feb 12, 2026
Going Waterproof: Tracking Real-Time Emotions in the Shower
Feb 12, 2026
Getting Personal: Optimising the TV Viewing Experience
Feb 23, 2026
Getting Personal: Optimising the TV Viewing Experience
Feb 23, 2026
Getting Personal: Optimising the TV Viewing Experience
Feb 23, 2026
“We cut our emissions by 22% in six months. The AI made it ridiculously simple.”
Jean Courtney
Good Foods
“We cut our emissions by 22% in six months. The AI made it ridiculously simple.”
Jean Courtney
Good Foods
“We cut our emissions by 22% in six months. The AI made it ridiculously simple.”
Jean Courtney
Good Foods
Decode the emotional DNA of your next great idea.
At Speed
At Scale
Emotional DNA
Most Nostalgic Concept
Most Exciting Concept
Least Annoying Concept
38% above baseline
Surprise KPI
78%
Rosie, Video Response
Rosie's Review
"I loved the ad. I thought it was really sweet. It reminded me of home."
75%
50%
25%
0%
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Emotion Zones by Ad
Emissions by Scope
Tracking Rosie's Emotional Response
0:00
0:10
0:20
0:30
0:40
0:50
100%
80%
60%
40%
20%
0%
Emotion Tracking
Insights
Segments
Journeys
Performance
45% above baseline
Nostalgia KPI
75%
Decode the emotional DNA of your next great idea.
At Speed
At Scale
Emotional DNA
Most Nostalgic Concept
Most Exciting Concept
Least Annoying Concept
38% above baseline
Surprise KPI
78%
Rosie, Video Response
Rosie's Review
"I loved the ad. I thought it was really sweet. It reminded me of home."
75%
50%
25%
0%
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Emotion Zones by Ad
Emissions by Scope
Tracking Rosie's Emotional Response
0:00
0:10
0:20
0:30
0:40
0:50
100%
80%
60%
40%
20%
0%
Emotion Tracking
Insights
Segments
Journeys
Performance
45% above baseline
Nostalgia KPI
75%
Decode the emotional DNA of your next great idea.
At Speed
At Scale
Emotional DNA
Most Nostalgic Concept
Most Exciting Concept
Least Annoying Concept
38% above baseline
Surprise KPI
78%
Rosie, Video Response
Rosie's Review
"I loved the ad. I thought it was really sweet. It reminded me of home."
75%
50%
25%
0%
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Emotion Zones by Ad
Emissions by Scope
Tracking Rosie's Emotional Response
0:00
0:10
0:20
0:30
0:40
0:50
100%
80%
60%
40%
20%
0%
Emotion Tracking
Insights
Segments
Journeys
Performance
45% above baseline
Nostalgia KPI
75%